How do you get from a topic that seems interesting to a solid piece of journalism? Join Kristen B. Reed for a hands-on masterclass in building confidence in your reporting workflow. Kristen is a media executive with a career helping local newsrooms grow their audiences and super serve their communities.
You'll work a live news scenario end to end — finding the story in the day's news, researching it, lining up sources, crunching the numbers, and writing it — using Google Trends, Gemini, and NotebookLM the way a reporter actually would on deadline.
This workshop features:
Finding the Story: Using Google Trends search data to spot the angle no one has covered yet — and pitching it.
Research: Interrogating documents fast, building a chronology, and catching what your sources don't agree on.
Sourcing: Mapping who to call, what each source can speak to, and what documents to request.
Data Crunching: Making sense of the numbers and reporting them without confusing the audience.
Writing: Turning your reporting into a draft, and writing headlines that say only what you can back up.
Leave with a workflow you can run on your next assignment and take with you into the start of your career!
You'll need a laptop and a Google account.